How to use social media platforms?

Social platforms are no longer just a place for entertainment. Today, it works like a digital shop, office, and customer support desk all in one. If used correctly, it can help any business attract customers, build trust, and increase sales without spending huge amounts of money. So first, you should use genuine content because once the platform is selected, you must decide your purpose. Some businesses want followers, some want leads, and others wish to direct sales. Your content should match your goal. For example, short videos and trends help gain followers, educational posts build leads, and product demonstrations help drive sales. Short videos are currently the most powerful format. Simple reels show your work, explaining one small idea, or answering customer questions, perform better than highly edited videos. A mobile phone and a clear voice are enough to start. Create AI-proof content that showcases your business purpose and builds trust with your audience. Your buyer Engagement is equally important. Reply to comments and messages. Spend a few minutes daily interacting with similar pages. This makes your account more visible and helps build real relationships with potential customers. Social platforms give you a chance to grow your business.